has also reiterated plans to grow Kate Spade to a $2 billion brand. The campaign launches June 1 across Kate Spade’s web site and social channels, as well as through paid social on TikTok, Instagram, Pinterest and Facebook, Connected TV, across Hulu, NBC, ABC and CBS, a YouTube takeover and out of home placements throughout New York City.Īs reported in March, Kate Spade managed to attract about 500,000 new customers to the brand last quarter through its digital channels, while simultaneously reengaging existing customers (40 percent more than in 2020’s fiscal year second quarter). Taking center stage in the campaign is the brand’s Spade Flower Jacquard collection, in a green color way that’s featured in a variety of shapes and styles in a fashion sneaker, bucket hat and a range of handbag silhouettes. Styled by Stella Greenspan, the new campaign features key looks from the brand’s summer 2021 collection. “We’ve seen an incredible surge in our performance on TikTok from creators who love our product and who want to engage directly with our brand, in completely new ways,” Campbell said. The brand will also launch a hashtag challenge across the entire TikTok community. It has collaborated with Todrick Hall and Kelli Erdmann, who worked directly with Pearce and the ensemble cast to create their own dance routines that complement the choreography in the campaign film, while leveraging the creative features that TikTok users know. Kate Spade will amplify its campaign via a partnership with TikTok. It is donating $100,000 to provide mental health services to performers in the New York City area. I always say there is nothing better than doing what you love with the people you love,” he said.Īs an extension of the brand’s social impact mission, Kate Spade is partnering with The National Council of Mental Wellbeing to provide Mental Health First Aid training to New Yorkers within the artistic community. Looking back, it was like everything aligned at the perfect time. “The song, ‘Get Happy,’ has always spoken to me, and I had been sitting on it for a long time. The block-heel leather sandals adorned with tassels were less cheeky souk and more city slicker, and will most likely be a staple in the closet of well-heeled New Yorkers come spring.They Are Wearing: Paris Men’s Fashion Week Spring 2023Īccording to Pearce, the choreography project began as a way to uplift spirits and bring friends together during a time when many people were out of work. The combination of a soft tonal palette and iridescent glitter (sprayed from top to bottom) gives the iconic shoe an understated glamour worthy of everyday and dress-up days. The bags, though sometimes cartoonish (one straw number came in a camel shape), were still fun. Beautiful blush, subtle sparkle and classic style meet in this kate spade new york twist on the Keds Champion Sneaker. Per Kate Spade tradition, everything received the Marrakech makeover, down to the accessories and footwear. The cocktail attire had some standout pieces, like a shiftdress completely covered in tiers of embellishment. Dresses were unstuffy with a more bohemian feel than usual. The primness of the collection was also tamed by the airy silhouettes. Kate Spade’s signature collared shirt was still tightly buttoned at the throat, but seemed lighter and more playful thanks to the embroidered flowers on the chest. Blossoms were painted on a denim jacket and cropped flares for a jolt of downtown cool. Take the florals-they were less busy this time. The regional influence was tastefully pared back in the clothing, loosening the preppy hold on this classically uptown label. The presentation was theatrical, with pauses for belly dancers and waiters in white serving tea, but the clothes needed no ceremony: They were good.
The show itself, however, complete with traditional Andalusian music and a backdrop of Moorish arches, was anything but metropolitan, and instead every bit Morocco-inspired. Kate Spade is a quintessential New York label, so it made sense that its Spring show was held on the rooftop of one of the city’s most well-known hotels, The NoMad.
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